Hi there,
I’m Juan David Arboleda, a.k.a Puma, but please don’t set high expectations; it’s just an overrated nickname. :)
People first! I was born and raised in Colombia, currently based in Los Angeles.
Advertising later! Multidisciplinary ACD, currently making things happen at BBDO LA.
Brands I’ve been lucky to work with include AT&T, WhatsApp, Chevrolet, Budweiser, Donate Life California, AB InBev, Cox Communications, NY Lottery, Nestlé, Bimbo, Aruba Tourism Authority, and the Government of Colombia.
Green Card holder
CONTACT
juanxito007@hotmail.com (I was 10, sorry)
+1 9492442966
EXPERIENCE
BBDO USA (present)
180LA USA (2021-2023)
MCCANN CASANOVA USA (2019-2021)
MULLEN LOWE SSP3 (2014- 2019)
DDB COLOMBIA (2011-2014)
AWARDS
CANNES LIONS X 9
Gold Outdoor 2013
Bronze PR 2016
Bronze Promo & Activation 2016
Silver Radio & Audio 2019
Silver Radio & Audio 2019
Gold Health & Wellness 2022
Bronze Creativity Strategy 2022
Silver Social & Influencer 2024
Bronze Media 2025
Shortlist X 12
CANNES YOUNG LIONS X 6
Winner Print 2013 (Colombian representation at Cannes Lions)
Winner Print 2014 (Colombian representation at Cannes Lions)
Merit Film 2016
Merit Film 2017
Silver Print 2019
Merit Design 2019
Shortlist x 2
ONESHOW X 6
Shortlist Interactive 2017
Shortlist Radio 2020
Merit Craft 2021
Gold Digital Design 2023
Gold Innovation Design 2023
Gold Digital product in-market 2023
Silver Integrated Craft use of tech 2023
Silver Creative use of data 2023
Merit x 5 2023
Bronze Interactive B2B 2025
ADC X 5
Silver Advertising 2021
Gold Advertising Design for Good 2023
Silver Advertising Online Film 2023
Bronze Product - Design for Good 2023
Bronze Product design prototype 2023
CLIOS X 15
Silver Audio 2019
Gold Creative Use of Data 2023
Gold Digital Mobile 2023
Bronze Branded Entertainment & Content 2023
Gold Clio Health Use of data 2023
Silver Clio Health Design 2023
Silver Clio Health Digital UX 2023
Bronze Clio Health Digital/Mobile 2023
Bronze Clio Health Innovation 2023
Gold Clio Entertainment Influencer & Talent 2024
Silver Clio Entertainment Film 2024
Bronze Clio Entertainment Brand Promo 2024
Silver Integrated 2025
Bronze Branded Entertainment 2025
Bronze Use of Influencers 2025
THE WEBBY’S AWARDS X 5
Corporate Social Responsability 2023
Health and Wellness 2023
B2B 2025
Advertising Media & PR 2025
Best B2B Campaign of the year 2025
D&AD
Shortlist Impact 2019
Shortlist Direct 2021
Shortlist Digital Data 2023
Shortlist Digital Wellness 2023
Shortlist Entertainment 2025
Shortlist Entertainment 2025
Shortlist Digital Marketing 2025
OTHER AWARDS
FIAP x 9
Ojo de Iberoamerica x 21
Cresta Awards x 9
Gerety Awards x 2
PHNX x 9
El Sol x 3
Luzer’s Archive x 5
Cresta Awards x 6
IAB x 5
Wave Festival x 8
El Dorado x 12
JURY EXPERIENCE
New York Festival
Festival El Volcan Centro América
LA Connections
