Abuse Disclaimers: In Colombia, alcohol brands are required to include a responsible drinking disclaimer that reads: “Excessive alcohol consumption is harmful to your health.” But over time, people stopped noticing it.

So, on International Women’s Day, we turned the disclaimer into something impossible to ignore, using real stories of women whose lives were affected by abuse linked to excessive drinking.

Directed by Miguel Herrera

LBBOnline - LatinSpots - Muse by Clio

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Case Study

Board

BOARD ABUSE.jpg

Testimonials

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