To show small business owners how AT&T makes starting a business a breeze, we reunited a group famously terrible at running one - the cast of The Office, the most streamed TV show in USA history. Proving that if they could start a business, anyone could. We created a new, real product and, when hype was at its peak, we released a 6-minute short film showcasing the highs and lows of the business’s launch day.

Directed by Mark Molloy

USA Today / Fast Company / Lad Bible / Ad Age / AdWeek

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